Most of us think of ourselves as honest, but, in fact, we all cheat. Dan Ariely challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. Based on the findings in his most recent best-seller, The (Honest) Truth About Dishonesty, he argues that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed resumes, hidden commissions, and knockoff purses. Dr. Ariely will discuss why some things are easier to lie about, how getting caught matters less than we think, and how business practices pave the way for unethical behavior―both intentionally and unintentionally. He also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. It's a presentation not to be missed.