Dan Ariely, PhD, is the James B. Duke Professor of Behavioral Economics at Duke University. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom. In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, he is also a founding member of the Center for Advanced Hindsight, and the author of New York Times bestsellers Predictably Irrational and The Upside of Irrationality. His latest book, The (Honest) Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves, takes a thought-provoking look at our preconceptions about dishonesty and urges us to take an honest look at ourselves. He earned a PhD in business administration from Duke University, PhD and MA degrees in cognitive psychology from the University of North Carolina at Chapel Hill, and a BA in psychology from Tel Aviv University.